ROLE: Marketing Officer
ORGANISATION: Drunken Chorus
Drunken Chorus is a registered charity and theatre company, established in 2007 (Charity number: 1161841). We produce inclusive and accessible public events, including our flagship festival A Bit Of A Do; run creative programmes for learning disabled and autistic adults (DISCO DISCO); support artists and companies who are Deaf and Hard of Hearing, visually impaired and/or disabled; create and tour accessible performances to local audiences; and support emerging artists to create new work.
A Bit Of A Do Festival
From 2017 to 2019 we have produced an accessible and inclusive annual festival at Stanley Halls in South Norward, Croydon. The programme features theatre, dance and cabaret by disabled and non-disabled artists and companies, alongside workshops, seminars and training. Previously a three-day festival over one weekend, A Bit Of A Do will return in 2021 as an expanded two-week event, with 6 days of performances at the weekends, and outreach and participatory activities during the week.
For 2021 we are planning to present a hybrid live and digital festival, providing resilience against potential Covid-related restirctions, as well as allowing the programme to be accessible to people who are unable to attend the festival venue in person.
Over the next two years we plan to reach over 2,000 people with the festival, which marks a significant increase in public engagement. We are therefore looking for a new member of our team, to help bring this ambitious festival to a wider public audience, as well as developing audiences and participants across our other programmes.
We are seeking a Marketing Officer to join Drunken Chorus as a key member of our small team. This freelance role will primarily focus on our flagship annual festival – A Bit Of A Do – as well as related participatory projects, with the role intended to grow with the organisation to become permanent part-time position. Drunken Chorus have previously worked with PR companies and marketing freelancers on an ad hoc basis, and we are now looking for a more long-term member of the team.
The ideal candidate will be familiar with our work, and passionate about the arts, accessibility and inclusion, as well as supporting the next generation of artists. They will have significant experience in arts marketing, ideally related to performance, festivals and accessible / inclusive work.
- To work with the company’s two Directors, to develop and deliver a two-year Marketing Strategy for our flagship annual festival, A Bit Of A Do (an outline of which has already been drafted).
- Collate marketing copy and images from all festival artists
- Assist the company Directors in planning and delivering social media content
- Plan and deliver a focused and targeted PR strategy, including writing and sending press releases, and pitches to key publications (both print and digital).
- Lead on content management and branding of the Drunken Chorus website, particularly festival related content (this is currently a basic WordPress site, so we are looking for ways that this can be used to create quality, appealing and accessible content, until we are in a position to build a new bespoke site)
- Assist with the creation of print and digital assets (to be created by external designer)
- Plan and arrange distribution of print
- Attend 2 sessions with adults with learning disabilities (Willow Learning for Life) to train participants to deliver a community outreach / promotion campaign
- Work with Drunken Chorus Directors to secure small scale local business sponsorship
- Assist Drunken Chorus Directors to plan and deliver a small scale donation campaign (online and at the festival)
- Liaise with Stanley Halls (festival venue) on promotional activities
- Lead on online listings for the festival
- Liaise with BSL Consultant and deaf advisor on reaching Deaf and Hard of Hearing audiences
- Assist with promoting the wider work of the organisation – particularly recruiting participants for our DISCO DISCO workshop programme, as well as raising the profile of Drunken Chorus and the festival.
EXPERIENCE / ATTRIBUTES
We are looking for a committed team player, with a willingness to engage with all aspects of an organisation, and the ability to think strategically and outside of the box. The ideal candidate will also be interested to work with the company on a long-term basis.
- Minimum 4 years working in arts marketing
- Past experience with WordPress websites and content management
- Experience creating PR strategies and securing press coverage
- Experience creating press content
- Strong knowledge of key national, local and arts media (digital and print)
- Experience delivering social media campaigns
- Warm and friendly approach to a wide range of people
- Reliable and punctual
- Strong interpersonal skills
- Excellent communication skills
- Experience promoting digital / online work
- Experience delivering marketing activity for arts festivals
- Experience delivering marketing activity for accessible / inclusive / disability arts
- Existing press contacts (digital and print, national)
- Experience creating / generating media content (e.g. images, video, text)
- Previous work with adults with learning disabilities and/or vulnerable adults
- Current DBS check
- Safeguarding Training
- Experience promoting events to Deaf and Hard of Hearing, and/or visually impaired audiences
- Experience promoting events to adults with learning disabilities
Start date: Immediate
Early September: Finalisation of Marketing Strategy with company Directors
Early October: Programme launch and bookings open
18 – 28 November 2021: Festival
Fee: £150 per day. 1 day per week. Fixed contract until end of March 2022, with potential to extend.
Hours of Work: Flexible, based on agreed Marketing Strategy
Place of Work: Remote / from home, plus team meetings and presence at festival.
Payment: Upon receipt of invoices. Payment schedule negotiable.
To apply: Email email@example.com with your CV, a cover letter of no more than 2 sides of A4, and any relevant links to previous work / projects.
Deadline Extended: Friday 10 September 2021, 10am
Drunken Chorus is currently supported by Didymus, City Bridge Trust, Garfield Weston Foundation, The Foyle Foundation, David Solomon Charitable Trust, The Rix-Thompson-Rothenberg Foundation, Chapman Charitable Trust, The Ironmongers’ Charity and The Schroder Charity Trust.