Marketing Officer

A Bit Of A Do Festival

For the past three years we have produced an accessible and inclusive festival at Stanley Halls in South Norward, Croydon. The programme features theatre, dance and cabaret by disabled and non-disabled artists and companies, alongside workshops, seminars and training.  Previously a three day festival over one weekend, A Bit Of A Do will expand into a three week event, with performances at weekends, and outreach and participatory activities during the week.

Over the next two years we plan to reach over 2,000 people with the festival, which marks a significant increase in public engagement. We are therefore looking for a new member of our team, to help bring this ambitious festival to a wider public audience.

We are seeking a Marketing Officer to join Drunken Chorus as a key member of our small team. This freelance role will primarily focus on our flagship annual festival – A Bit Of A Do – with the role intended to grow with the organisation. Drunken Chorus have previously worked with PR companies and marketing freelancers on an ad hoc basis, and we are now looking for a more long-term member of the team.

The ideal candidate will be familiar with our work, and passionate about the arts, accessibility and inclusion, as well as supporting the next generation of artists. They will have significant experience in arts marketing, ideally related to performance, festivals and accessible / inclusive work.

Key Duties:

  • To work with the company’s two Directors, alongside our in-kind Marketing Consultant, to develop and deliver a two-year Marketing Strategy for our flagship annual festival, A Bit Of A Do (an outline of which has already been drafted).
  • Collate marketing copy and images from all festival artists
  • Assist the company Directors in planning and delivering social media content
  • Plan and deliver a focused and targeted PR strategy, including writing and sending press releases, and pitches to key publications (both print and digital).
  • Lead on content management and branding of the Drunken Chorus website, particularly festival related content (this is currently a basic WordPress site, so we are looking for ways that this can be used to create quality, appealing and accessible content, until we are in a position to build a new bespoke site)
  • Assist with the creation of print and digital assets (to be created by external designer)
  • Plan and arrange distribution of print
  • Attend 2 sessions with adults with learning disabilities (Willow Learning for Life) to train participants to deliver a community outreach / promotion campaign
  • Work with Drunken Chorus Directors to secure small scale local business sponsorship
  • Assist Drunken Chorus Directors to plan and deliver a small scale donation campaign (online and at the festival)
  • Liaise with Stanley Halls (festival venue) on promotional activities
  • Lead on online listings for the festival
  • Liaise with BSL Consultant and d/Deaf advisor on reaching d/Deaf audiences
  • Assist with promoting the wider work of the organisation, and raising the profile of Drunken Chorus and the festival

EXPERIENCE / ATTRIBUTES

We are looking for a committed team player, with a willingness to engage with all aspects of an organisation, and the ability to think strategically and outside of the box.

Essential

  • Minimum 4 years working in arts marketing
  • Past experience with WordPress websites and content management
  • Experience creating PR strategies and securing press coverage
  • Experience creating press content
  • Strong knowledge of key national, local and arts media (digital and print)
  • Experience delivering social media campaigns
  • Warm and friendly approach to a wide range of people
  • Reliable and punctual
  • Strong interpersonal skills
  • Excellent communication skills

Desirable

  • Experience delivering marketing activity for arts festivals
  • Experience delivering marketing activity for accessible / inclusive / disability arts
  • Existing press contacts (digital and print, national)
  • Experience creating / generating media content (e.g. images, video, text)
  • Previous work with adults with learning disabilities and/or vulnerable adults
  • Current DBS check
  • Safeguarding Training
  • Experience promoting events to d/Deaf and/or visually impaired audiences
  • Experience promoting events to adults with learning disabilities

Key dates:

May: Finalisation of Marketing Strategy and start of content gathering / design phase

13-14 June Crystal Palace Festival (on-site promotion)

Mid-July: Programme launch and bookings open

18 September – 3 October: Festival

Fee: £150 per day. Estimated 25 days towards 2020 festival (total £3,750), and a further 30 days towards 2021 festival (total £4,500).

Hours of Work: Flexible, based on agreed Marketing Strategy

Place of Work: Remote / from home, plus team meetings and presence at festival.

Payment: Upon receipt of invoices. Payment schedule negotiable.

To apply: Email chris@drunkenchorus.co.uk with your CV, a cover letter of no more than 2 sides of A4, and any relevant links to previous work / projects.

Deadline: Thursday 9 April 2020, 9am.

Interviews: Week commencing 13 April 2020.